Jan 16 2009

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In News : Americans’ Love for Financial Security Taking Precedence over Traditional Romance This Valentine’s Day

Posted at 4:52 pm under In News

“Concern about the economy is causing many Americans to reconsider their approach to Valentine’s Day. A new survey commissioned by the nonprofit LIFE Foundation reveals that seven in ten (70%) would forego celebrating Valentine’s Day this year in exchange for greater financial peace of mind(1).

Of those Americans who typically buy Valentine’s Day gifts, the current state of the economy will influence gift-giving strategies in a variety of ways. Thirty-nine percent (39%) say they will consider less expensive gifts, 36 percent will focus on more thoughtful gifts, and 20 percent will consider not even giving a gift this year.”

“The main reason to buy life insurance is because you love people and want to protect them financially, so Valentine’s Day is an ideal time to consider a life insurance purchase,” said Marvin H. Feldman, CLU, ChFC, RFC, president and CEO of the LIFE Foundation. “Life insurance helps guarantee that your loved ones will be provided for, even after you’re gone. What a wonderful way to say ‘I love you’ to the most important people in your life.”

Read the whole story here…


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